Will technology ever replace the traditional estate agent?

Posted 16th November 2021 by sdlt-admin

Technology will never replace estate agents’ local knowledge

Read the full article on The Negotiator

“Leading tax consultant David Hannah makes video recalling his late estate agent father’s ‘encyclopaedic’ knowledge of his Leicester patch.”

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“Support for high street estate agents has come from an unusual corner of the property industry.
David Hannah, principal consultant at Cornerstone Tax, has published a video on YouTube in which he advises his clients to consider the vital role that real agents on the ground – rather than tech and digital platforms – play in selling homes.
In the video he singles out Zoopla, Rightmove and Purplebricks for helping prompt the oft-heard belief among member of the public that tech means anyone can create a listing and punt it out on the internet to sell a home.


But he goes on to say that without the knowledge and experience of traditional estate agents, it’s difficult to value a property accurately and therefore attain the best price for the vendor.
Hannah cites his late father who was a surveyor and estate agent, and recalls his ‘encyclopaedic knowledge’ of his local property which enabled him to accurately value every home on his patch within Leicester.
He also predicts that, despite the tsunami of tech washing over the industry at the moment, estate agents with local knowledge is ‘going to be around for a very long time’.
“We made the video because estate agents play a vital role in the property market, and with such a frenzied housing market, we have seen an increase in people trying to sell their property themselves,” says Hannah.
“New technology and online marketplaces make this option tempting, but all the tech in the world couldn’t replace the knowledge and experience of a trained, professional estate agent.”

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